Rank Higher in Search Results by Having the Right Keyword Strategy for Your Business

Oftentimes, I find that I am so busy working on behalf of my clients, that I ignore my own business. By that, I mean failing to take a pause to review how my website appears to all of you, and what I have to do to enhance the content that defines what I do for my clients. When is the last time you looked at your website? Since I cannot remember, for me it’s been too long! Updating your website with current content about your services, and how you provide the best value as compared to your competition is just one obvious part of website maintenance. Remember, your website is your storefront and when viewed by potential new customers and clients, the content you provide may convert them to your next new client.

How can you achieve the best results with your website? It takes time, constant attention, research, and intentional writing. The manner in which we all search the internet is through the use of keywords. Keywords define the topic or subject matter of interest. Refreshing and updating content on your website, writing new blogs, establishing landing pages, and adding to your social media will help funnel people right to your “door” especially if you have included those keywords in your writing. The real secret is in knowing which keywords you have to include to enable search engines to find you. With expert help, it is possible. For example, a recent client asked for new content as he was feeling that new patient numbers were dropping off. When looking at his local Search Engine Results Page (SERP), he was not even among the top 20 healthcare providers, right in his backyard. With intentional writing and using the keywords that we know people are using when looking for a dentist, he began to rank among his competition and the phone has indeed begun to ring.  

In addition to updating website content and writing blogs, consider whether you have shared recent organizational news, bigger “wins” and even how you connect to the community. Your philanthropic efforts are appreciated and some even seek to work with organizations because they are both civic minded and focused on diversity, equity and equality. This is a way to show your company culture, share pride in what you do outside of your core mission and often enables you to spotlight your employees and their passion for others.

Another critical and often completely missed focus has to do with staying abreast of all of the Google recommendations for providing a good user experience. Your website cannot perform well, and you will not rank highly among your competitors without constant monitoring for newly released Google recommendations and updating your website to meet them. My clients tend to learn this for the first time when we meet and conduct their website audit. It can be shocking to learn that the website you love so much is not ranking well, due to a recent algorithm update, or worse yet, you are failing Google’s core web vitals.  With the right help and focus this can be changed and your website performance can be greatly improved. When coupled with fresh and updated content, you will be recognized by Google and even rewarded with that higher ranking we all set out to achieve when specific keywords are used in searches. After all, if you can be found, your company has a shot at attracting the next potential client. Without ranking, you won’t even be found.

This type of work is never done, but it is necessary as part of your ongoing operations. Get professional help staying on top of the keywords that are most meaningful in your industry and keep your storefront current with strategic writing, blogs, website content, website maintenance and meaningful social media posts.